For virtual food firms and food brands that exclusively offer delivery, Google has implemented new local business profile criteria. This applies to companies who repackage the meals of nearby restaurants even though they don’t formally own a place or operate a company there.
What is Cloud Kitchen?
A cloud kitchen is a delivery-only restaurant concept that does not include a dining area. It is also referred to as the dark kitchen, ghost kitchen, virtual restaurant, or satellite kitchen. Orders can be placed over the phone or online at Cloud Kitchens. They mostly rely on websites or smartphone applications to take online orders, as well as online food aggregators like Swiggy, Zomato, and Ubereats.
Since setting up a cloud kitchen is substantially less expensive than operating a regular dine-in or takeout restaurant, cloud kitchens are regarded as a low investment, low risk, yet high return model.
A business concept called Cloud Kitchen entails cooking meals and delivering it to the consumer. Like restaurants, it doesn’t offer a variety of seating areas.
Different Business Models for Cloud Kitchens
The following types of the cloud kitchen business model have emerged from its various iterations.
- Single-brand/stand-alone Cloud Kitchens
One theme and one idea are used across a standalone/single brand cloud kitchen. It usually has a short menu with 10-15 items and serves just one or two cuisines. A single cloud kitchen typically measures 300 square feet.
- Virtual Restaurants
A virtual restaurant is a business that runs out of an actual restaurant. These businesses use the current restaurant’s culinary infrastructure and resources but operate under various brand names. They are exclusively featured on online food aggregators.
- Multi Brand Cloud Kitchen
The cloud kitchen business concept gives restaurateurs the freedom to introduce different brands and offers simple opportunities for company growth.
A huge kitchen infrastructure known as a multi-brand cloud kitchen allows numerous brands of the same firm to operate utilizing the same tools and resources. These companies cater to several Target Groups and are each cuisine-specific, satisfying various client needs.
- Co-working Kitchen Spaces
A coworking cloud kitchen space is a sizable kitchen infrastructure that several restaurant companies may rent, inhabit, and operate off of. It is also known as a shared kitchen space, commissary kitchen, etc. Each brand’s particular kitchen unit is equipped with the required tools and amenities in these cooking areas.
Why Is Google My Business Important For Your Cloud Kitchen?
You must understand how Google My Business functions if you want to be successful. Anyone may manage their internet presence for free using the GMB platform. Consider it as an online entrance to your company where you can communicate with clients, draw in new ones, and respond to inquiries. Your GMB listing might receive hundreds or even thousands of visitors each month from individuals eager to do business with you locally with the right marketing plan. Be ready to stay current with Google’s ever-changing algorithm if you want to succeed on GMB.
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There are two main categories of listings on Google:
- Listing of Physical Addresses – It serves clients at its registered location.
- Businesses that directly service customers at their addresses are included under the heading “Service Area Business Listing.”
It is challenging to administer the cloud kitchen on Google because there is currently no category or policy for it.
However, Google has now included cloud kitchen to its revised list of requirements for corporate profiles.
- The listing for a virtual food brand will be a service area listing. No one will be able to see the address.
- A website and branding are required for a virtual food brand.
- They might need to double check whether more than one virtual food brand is housed at a single place.
- After independent verification, a virtual kitchen may make a separate listing for its location.
- If a virtual food brand provides pickup service, a signboard indicating this must be present. Google will display the address for this kind of listing.
Benefits of Google Cloud Kitchens
- Without paying a charge, get visibility and orders directly from Google. Unlike food applications, there is no requirement to split the proceeds.
- Since there would be no middleman between you and your clients, they will better understand your brand, resulting in higher LTV.
Google updates happen often, and they frequently modify or simplify how businesses run. Every restaurant owner should be aware of how technology is changing trade, and this is just one more example. Enroll in our Digital Marketing Course in Noida if you want to learn more about Google My Business. This course will teach you everything a business owner needs to know about Google’s local search platform.
