Google Page Speed Insights basically means the amount of time a website or your page takes to load. Those few seconds of page loading can have an impact on your website as well as on customers. If you think, does it have an influence on your website? then the answer is simply yes. According to Google research, there is a connection between conversion rate and loading time. Your website loses half of the prospects due to the long loading time. Even a difference of a few seconds can lead to the loss of potential customers. Let’s understand it this way, when a web user clicks on your website, your website should load in less than 10 seconds. If it takes more than 10 seconds, the user gets frustrated and switches to another platform. Web users do not want to wait for you, they will reach out to other websites if you take the time.
Why is Google Page Speed Insights for your Website?
The average loading time for Google websites is 500 minutes seconds. You need to test your website’s loading performance. However, if the test is not for achieving high scores, your visitors will not care about your score.
The performance test is to make sure you understand and find the problem spots of your website. If you are able to find where the actual problem lies, and why your website loading speed is lower, you can make improvements.
Page speed is highly crucial for your customer’s experience and your website ranking on Google searches. If you want to rank on the first page, your website should be able complete all the ranking requirements. Page Speed and user experience are one of them. Focusing on your page speed will help you provide your customers better user experience and a chance to convert customers.
According to a survey by Backlinko, the average speed of the first site was 1.65 seconds. They said page speed doesn’t correlate with ranking.
However, Google says otherwise. They made an entire update on how page speed is important for rankings. They found that page loading time increased the bounce rate drastically. This means if your website is taking more than 10 seconds to load, the chances of someone leaving your site increase by 120%. Even before your website loads, visitors are likely to switch from your website. As a digital marketer and SEO expert, SEO Course in Noida can help you understand all about Seo and page insights.
Influence user experience: One of the major reasons you need to focus on page insights is user experience. Today’s web users are busy and impatient, they do not want to wait. Even a slight change in time makes them feel frustrated. Providing your website visitors with the right content and technical support is a part of your user experience. Delay in page loading leads to a negative impact on brand image and customer experience. Google considers user experience highly important, it’s one of the top three ranking factors for search rankings. So, if you want your website to rank on the first page, user experience is one of the most fatal ranking factors. In fact, not only for rankings but for your brand conversions and reputation as well.
One of the major causes of slow page loading is poor website coding and using heavy images. If you consider modern websites, images are the tripping points for slow page speed. Your website needs to use optimized images and reduce page weight. If you are looking for SEO -on-page and off-page, professional courses will help you. You can take the best SEO Course to help you with page speed insights and other technical understanding.
How can you improve your website Google Page Speed Insights?
A few ways, you can improve your website speed is as follows:
Compress or optimize your website images: One of the major reasons is heavy images, so you need to reduce heavy images. Optimize your website images regularly. One of the major techniques of optimization of images is compression. Compress the heavy images you are using on your platform. It will help you reduce the site load and your website will work faster.
Using Browser caching: Another way to reduce your website load is browser caching. By storing the recently opened data or remembering recent data, the website doesn’t end up loading content every time. The previously stored cache data will work. When a visitor visits your website, the data such as website name, logo, footers, etc., do not need to load again.
Use Google page insights: Check your website page insight score and page speed score. The score will help you determine where you need improvement. this is especially for you, it will not have any impact on rankings or on your customers. This will help you understand where your problem areas are, and where you can improve.
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Conclusion
Google insights have a major impact on conversion rate and Google rankings. You need to focus on improving your page speed, and page speed insights to improve rankings. Page speed is part of on-page SEO rankings. If you work on your SEO, it’s directly related to search results.
