Presents are one of the few good things in life. We usually receive them during holidays, birthdays, special occasions, and events in our life. However, thanks to subscription boxes, we get the feeling of receiving presents. The joy of wonderment is quite like receiving gifts on a particular day.
The unboxing experience is the reason why businesses are shifting towards subscription-based products. With a range of options, these subscription boxes are curated according to the customer’s preferences. From clothing, lifestyle items, food, plants—subscription boxes cater to individuals, families and even pets.
Most subscription boxes are packed using bespoke cardboard boxes. But getting the boxes right isn’t going to hold your brand in this competitive market. The packaging needs to promote your brand and set the message right.
According to our research, there are six significant packaging factors to succeed in a subscription-based business.
Types of boxes
Custom packaging in UK is the ideal way to grab attention in a subscription-based business model. You can personalise the boxes according to your brand. There are three types of boxes that are perfect for subscription boxes.
- Folding carton boxes– These are suited for lightweight products. Companies that sell food items, candles, essential oils, and beauty tools use this type of box. They have tuck flaps on both ends to keep the products steady.
- Mailer boxes– Around 57% of subscription-based businesses use mailer boxes. They are rigid, sturdy and usually made up of corrugated cardboard rolls. They can be customised into many sizes.
- Rigid boxes– This is a more luxury style premium subscription box. Perfect for lifestyle products or fragile items like jewellery, perfumes, or high-end electronics. Often comes with a magnetic closure box, these are the epitome of luxury packaging.
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Packaging designs
In the world of e-commerce, the first impression matters a lot. The designs that you put in the box set the message. The message determines the value of your brand and the customer’s reaction. This is the ultimate goal of your business.
Plan the whole design carefully. For some, it is the most fun part of the packaging. The typography, colours, visuals, design templates and graphics are the five main characters of packaging designs.
Bespoke cardboard boxes generally come with a variety of design templates. After that graphics, logo, necessary information, and other visuals are added.
Suitable size of the box
Packaging size is very crucial when it comes to shipping products. Once you are done with the type and design of the subscription box, contact wholesale cardboard box suppliers like Packaging Midlands.
Ideally, you want to keep a buffer between the size of the products and the box. This way the products will fit well and look better. If there are gaps after the items are inside, fill them with void fillers.
We suggest testing a few boxes to understand what size fits your products better. Communicate the issues with your supplier to ensure the length, width, and height.
Protection while shipping
So, you have curated products and created amazing packaging that your customers will love. But nothing will be fruitful if the products are damaged when delivered.
That’s why you want to make sure that your subscription boxes are well secured during transit. You must have an idea where your shipments are travelling. Based on that, focus on the quality of the materials and void fillers for shipping.
If you are selling internationally, use boxes that are water-resistant and moisture resistant. Seal the boxes with high-quality packing tapes to prevent them from cracking open.
Things like garments are easier to ship—they aren’t fragile. But if you are selling embroidered clothing, cardboard storage boxes are better than poly mailers.
The unboxing experiences
Above all, you need to remember that a customer has different expectations when it comes to subscription boxes. They want a satisfying luxurious experience. Just like opening a gift. Thus, your packaging should be different from a regular e-commerce store.
The product placement should be aesthetically pleasing to enhance the unboxing experience. Many cosmetic brands, perfume brands offer custom box dividers and inserts. They keep the products in place and looks great.
You can also include thank you notes, stickers, free tissue papers, napkins, etc.
A subscription box is the ultimate customer experience a business can provide. Research well and do something that sets your brand apart from the rest.
Do you have a subscription-based business? What do you think sets your packaging apart from other brands? Comment below!
